August 5 – and a wonderful mid-summer to ya’ll.
Still haven’t had a chance to recap
STAR Days for everyone – suffice to say AWESOME!!!!
Just ask Browz & Watcher (George
& Paula) –
Happy Bday’s this month to:
Hopalong – 8/18
Redneck – 8/09
Double D – 8/13
Mel - 8/30
And Slider
(RIP) 8/26
For now – ride safe….
>
Johnson Marine Announces New Product Line
>
> 7/28/08
>
> At a press conference late Monday, the CEO of Johnson
> Marine, makers of Johnson outboard marine engines and other
> recreational equipment, unveiled a new line of heavyweight
> cruiser style motorcycles designed to compete head to head
> with industry leader Harley-Davidson.
>
> Peter Long, Johnson brands marketing manager said, "We
> have studied the market and determined that Harley, while
> highly successful, has narrowly missed the mark when
> targeting motorcycle buyers". Long added, "We at
> Johnson are convinced that our product hits the target dead
> center and promises to draw sales away from Harley-Davidson
> in a way no other motorcycle has been able to
> accomplish".
>
> The new line of bikes, marketed under the name Big Johnson
> Motorcycles, will, according to Long, deliver what Harley
> has only promised. "Our research show that this, a Big
> Johnson, is what Harley buyers are really after".
>
> At the unveiling of the new line Monday, several current
> Harley owners agreed. "When I bought my Harley, what I
> really needed was a Big Johnson," said one Harley
> owner." But I see now that riding a Harley is no
> replacement for having a Big Johnson."
>
> Manager Long also said that his company would follow the
> lead of Harley-Davidson and cash in on a huge market for
> non-motorcycle related products. "We realize that not
> every guy can have a Big Johnson," said Long, "But
> image is very important to people. If they don't have a
> Big Johnson, they at least want to project the image of
> having one."
>
> Asked if he anticipated Big Johnsons showing up in the
> hands of Harley owners, Long said it was unlikely. "I
> just don't see the need to have a Harley if you have a
> Big Johnson," he said. "And I can't imagine
> someone who spends all their resources to acquire a Harley
> having a Big Johnson. I think it boils down to this - You
> either have a Harley, or you have a Big Johnson, but you are
> not likely to have both." "Given the choice,"
> said Long, "I think most guys will opt for the Big
> Johnson."
>
> Another force driving sales for the company will come from
> women. A survey of the wives and girlfriends of nearly 1,000
> potential motorcycle buyers indicates less than 5% would
> approve of their partner spending $15,000 on a Harley
> Davidson. But, when asked if they would be willing to pay
> the same amount of money to get their partner a Big Johnson,
> nearly 4 out 5 thought that would be money well spent.
>
> One female present at the product unveiling was quoted as
> saying, "There is no way I will let Lonnie drop 15
> grand on another one of those Harleys, but 15 grand to get
> him a Big Johnson? Well, that's something we could both
> enjoy, and it's something he really needs."
>
> Carla Roundheel, manager of the dealership
network now
> being established, said her motto is simple. "I service
> what we sell." Big Johnson Motorcycles will be traded
> on the
>